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Byju’s’ app was developed by Think and Learn Pvt Ltd, established by Byju Raveendran and Divya Gokulnath in 2011. Raveendran, who was trained as an engineer, started coaching students to pass mathematics exams in 2006. In 2011, he and his wife founded an educational company with the help of his students offering online video-based learning programs for the K-12 segment as well as competitive exams. In 2012, Think and Learn entered both Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific ratings and has been present there ever since.
In 2017, Think and Learn launched Byju’s Math App for kids and Byju’s Parent Connect app to help parents track their child’s learning course. By 2018, it had 1.5 crores (15 million) users and 900,000 paid users. In July 2019, Byju’s won the sponsorship rights for the Indian cricket team jersey, replacing its former sponsor Oppo. Mohanlal and Shah Rukh Khan are the brand ambassadors for Byju.
Byju’s subsidiary WhiteHat Jr. was asked to remove their five TV advertisements by the Advertising Standards Council of India (ASCI) due to misleading advertisements. WhiteHat Jr. had created a fictional character named “Wolf Gupta” for its social media advertisements, without disclaiming that he was just a character.