Satin Housing Finance Limited (SHFL) is a professionally managed housing finance company (HFC) that provides long-term housing loans to customers belonging to low and middle-income groups, spread across the peripheries of urban, semi-urban and rural India. Incorporated on April 17, 2017, the company received its Certificate of Registration from the National Housing Bank (NHB) in November 2017 and successfully commenced its operations from February 2018. With its foray into the rapidly growing and much talked about affordable housing sector underway, Satin Housing Finance has signed a MOU with the NHB for the Credit Linked Subsidy and Mortgage Guarantee schemes and is further looking to actively participate in the Pradhan Mantri Awas Yojana initiative.

The company was founded on the belief that the dream of owning a home should be attainable to one and all. Keeping with this vision, Satin Housing Finance brought together financially sound promoters, visionary leadership and a highly experienced team of home loan professionals, all with a shared endeavour – to help people turn their home ownership aspirations into a reality, with the purchase of an affordable dwelling unit to call their own.

To achieve this, Satin Housing Finance has created and implemented robust procedures and processes for its Credit, Operations and IT departments, alongside establishing extremely strong Corporate Governance systems. The company follows the best ethical practices code in place and their mission of maintaining the highest transparency in all aspects of their business. Satin Housing Finance also stays updated with contemporary technology, employing state-of-the-art software and adopting excellent technological frameworks to ensure smoother processes through digitization and a paperless environment. All these factors serve to ensure that Satin Housing Finance maintains its unbeatable efficiency in customer delivery.

The other driving force behind the company’s success is their actual product portfolio – all SHFL offerings stay true to their core organizational values of inclusivity, maintaining a keen focus on thin-file clients and the underserved sections of the society, which form the lower and middle levels of the income pyramid. So along with a host of innovative and flexible home loans that can enable the purchase, construction, extension and repair of affordable dwelling units, Satin Housing Finance also provides Loan Against Property (LAP) products.

With a focused approach to growth and expansion in the affordable housing segment, Satin Housing Finance is set to scale up operations from its current branches in Gurgaon and Delhi. The next few months will see the company opening more braches across Delhi NCR and Rajasthan, followed by a phase-wise approach to deeper penetration in these states expansion into others like Madhya Pradesh, Gujarat, Bihar and parts of Uttar Pradesh.