SBI Card

Overview

  • Founded Date 1 January, 1900
  • Sectors Banking/NBFC/MFI
  • Posted Jobs 6
  • Viewed 311
  • Company Size Large Cap

Company Description

SBI Cards & Payment Services Ltd., previously known as SBI Cards is a payment solutions provider in India. SBI Card was launched in October 1998 by the State Bank of India, India’s largest bank, and GE Capital. In December 2017, State Bank of India and The Carlyle Group.[2] acquired GE Capital`s stake in the Company. SBI Card is headquartered in Gurgaon, Haryana/Delhi NCR and have branches in over 100 cities across India.[3] For the financial year ending March 31, 2016, SBI Card recorded a net profit of ₹271 crore and a profit before tax of about ₹438 crore.[4]

New brand identity

In February 2019, SBI Card unveiled new brand identity designed to appeal to the millennial generation. The redefined identity reflects the brand’s contemporary and youth-focused outlook and its endeavour to build a stronger connect with millennial consumers. As part of the brand makeover, SBI Card also unveiled its new logo. The logo retains the blue Keyhole and SBI wordmark for while the styling for the word ‘Card’ has been changed to a more approachable typeface.[6]

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